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Running effective internet marketing web site promotions using conventional online advertising campaigns can be quite costly. Online promotional methods such as pay-per-click (PPC) advertising can drive traffic quickly to your web site. But with cost per click rates skyrocketing for many search terms, it can be difficult to break even on the front-end, and even more difficult to make a profit.What if you could create zero cost web site promotions that were perpetually self-sustaining? What if you could combine three proven Internet marketing techniques together to create very effective online promotions at zero cost other than a little of your time?Effectively applying these three internet marketing techniques will ensure that your web site promotions are successful:1. Article Marketing2. Newsletters3. Viral Marketing eBooksWeb Site Promotions Using Article MarketingThe web has a voracious appetite for content. Webmasters need content for their web sites and online newsletters (ezines). To fill this need, thousands of article directories have sprung up. A search in Google for “submit your article” produces over 1.5 million results! Webmasters can generally freely republish these articles as long as they leave the author’s “resource box” intact.Writing and submitting high quality articles to article directories is a highly effective internet marketing technique. By writing articles, you begin to establish yourself as an expert. Include a link to your web site in the resource box and you will drive targeted traffic to your web site. You will also create hundreds of keyword-rich backlinks to your web site. Such backlinks have the additional benefit of improving your ranking in search engine results.Web Site Promotions Using NewslettersSeasoned marketers will always tell you, “the money is in the list.” They mean your mailing list of people who chose to subscribe to your mailing list at your web site.Use an autoresponder service to send prewritten newsletters, or ezines, regularly to your list. This can be a very powerful marketing strategy. Use it to build your reputation as an authority in your field.Web Site Promotions Using Viral Marketing eBooksThe best way to build your list is to offer a free present for subscribing to your newsletter. eBooks and short reports make great presents. Create short reports or ebooks on your topic to give away to new subscribers.Be sure to encourage your subscribers to pass the ebook on to their friends. If you have an affiliate program, encourage them to rebrand the ebooks with their affiliate links.Combining The Three Proven Internet Marketing TechniquesPeople read your articles and visit your website. There they either make a purchase or subscribe to your newsletter for the free gift. The viral ebook begins to circulate around the web as some pass it on. People follow the links in the ebook back to your web site.The beauty of combining these three techniques to create internet marketing web site promotions is that all of them continue to produce traffic and sales long after you set them in motion. Many sites will leave your articles published for as long as their web site exists. Your autoresponder service will continue sending your prewritten newsletters. And the viral ebooks will continue to circulate on the web. Your zero cost internet marketing web site promotions will be perpetually self-sustaining.

For most business owners the key to success lies in a solid marketing plan with strong marketing tactics.A marketing plan is a blueprint that outlines a company’ overall marketing efforts.There are a ton of plan templates readily available on the internet.Taking advantage of these plan templates and marketing calendars can help determine the success or failure of your business in 2015Now, what happens when a marketing plan comes together?1. You will discover who your best most important audience is and what your clients want from youHopefully you are creating and offering products and services with a specific target audience in mind.However, you may find that clients, customers and patients other than your targeted audience will also been able to benefit from what you have to offer.Understanding who your audience is a key component in marketing, sales and improving your services and/or products.2. Increases awareness of your companyMost people won’t pay any attention to your company, unless they need you. They only care about themselves, it human nature.A marketing plan enables you to formulate a way to help future clients see the benefits of using your product or service. When done right, this establishes your credibility in the marketplace and hopefully solidifies your business as a reliable source.3. You will be prepared. When you have a good marketing strategy you’ll be surprised at how fast your company will be able to respond to unexpected marketing and developments from your competition.A well-written plan that covers all bases will include a projection on possible threats and detailed ways you can respond or capitalize off them. 4. Obtaining FinanceCompanies, including small businesses often need to acquire extra financing.A well-thought out business plan along with detailed marketing is evidence of good planning which could be extremely helpful in obtaining loans.Without a solid business plan and marketing strategy, even the most profitable business would have a difficult time getting financing. Free sample marketing plans are readily available online, they can serve as good examples while saving you time creating your documents.5. Save MoneyOne of the biggest benefits of a marketing strategy that your business is more likely to save money.The average marketing plan includes a set budget that will be used in your marketing efforts for the year.Yes, by outline your marketing plans, and specifying how much money is going to be used to support various marketing efforts it helps your company save a lot of money on unplanned marketing campaigns.If you and your team hasn’t sat down to develop a marketing plan for the year, it’s time to do so now.Start off with a marketing template to help outline your company’s marketing strategies the expand from there.There are so many benefits from having a marketing plan that it would be insane to start 2015 without one.